The cord-cutter’s dilemma, if you didn’t know, is how to stream sports.
As the partner of a confessed, football, soccer, baseball, and occasionally basketball, junkie I have witnessed the struggle first hand. The struggle is real. It involves grainy games viewed from the wrong side of a jail-broke Amazon fire stick and the agonizing contemplation of cheaper-than cable-alternatives, like Mexico Dish Network.
But, for some football fans, the struggle is about to get a little easier.
The National Football League has reached an agreement with Amazon that will provide live streaming of 10 Thursday Night Football games in the upcoming season to Amazon Prime customers.
It is reported that Amazon paid $50 million for the deal, which raises eyebrows since the price point was way above (5 times) what Twitter paid for streaming rights last season.
The deal comes on the heels of a rough ratings period for football. Television ratings declined in double digits last season and cord-cutting was one of the primary suspects for the plunge.
The streaming games will come from either CBS or NBC, the New York Times reports.
While 10 N.F.L. games might seem like a drop in the bucket for the sports fan without borders, like my boyfriend, if the experiment goes well it could pave the way to filling the sports void that many cord-cutting, face painting, foam finger waving, sports fanatics are feeling.